Growth for ambitious leaders

I've built world-class marketing teams from scratch. Now let's build yours.

If you're struggling to get your marketing firing, you need a hands-on operator who works with great leaders to create growth you can be proud of.

Book a call

A 30-minute focused call to decide if it's a fit

You've tried an agency. You've made the hires. You've spent the money. But you still can't tell if any of it's working.

Great marketing is hard. It means understanding the fundamentals of the business, how marketing can deliver against them, and the team required to make it happen. Most agencies and marketers have never done that. Fortunately, I have.

Meet the founder

You can't fix the fundamentals if you haven't been in the trenches.

I'm Ben. I've spent 15 years building marketing functions from nothing, including scaling MyBuilder to exit and turning around growth at Gett.

Proper Growth is how I do that for other founders. I only bring in operators who've built the same way I have. No account managers, no juniors learning on your time. You work with me, from start to finish.

Read How I turned around marketing at Gett →
Ben Bailey
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Ben is one of the sharpest marketers or start-up people I've ever met.
Rob, Marketing at Granola
What's your problem mate?

Common issues I've helped solve.

We tried an agency but the channel didn't work for us
Usually a time-poor leader that has outsourced the strategy.
Nobody knows what the marketing team is up to
A team that might have made sense at one point, but no longer does.
We need a new channel but don't know where to start
High-intensity testing gets you answers fast, so you can place bigger bets.
We're spending money but not seeing any results
Spend without a clear picture of what it's buying you.
We've never done marketing properly and don't know where to begin
Every team is like this at some point. The error is rushing into a hire.

Sound familiar?

Book a call
Track record

I genuinely get a buzz out of fixing growth problems.

MyBuilder, scaled to exit
Cut my marketing teeth, building out a lean marketing function to grow us to an exit to IAC (Trivago, Expedia).
Read How we built the marketing function that took MyBuilder to exit →
Gett, turned around declining growth
Rebuilt the team to align with what worked, delivered brand and growth results the business hadn't seen, resulting in an exit.
Read How I turned around marketing at Gett →

How I engage with founders and leaders.

Most founders start with a One Day Intensive. It's the fastest way to find out what's really going on, and whether we're the right people to fix it.

One Day Intensive

£5,000

A full day inside your marketing. We find what's broken and leave you with a clear plan you can act on, with or without us.

On-Call Advisor

£3,000 / month

Ongoing access to an operator who's been where you are. For founders who want a steady hand, not a full rebuild. Three-month minimum.

Embedded Engagement

From £10,000 / month

We embed and rebuild the function properly. For when the marketing needs doing, not just directing. Three-month minimum.

See how I work →

Latest ramblings

Read all →

I think the free stuff should hurt to give away. Annoyingly, I practice what I preach.

Operating

How I turned around marketing at Gett

What it actually takes to rebuild a marketing function that isn't working, from someone who's done it.

Read →
Teams

Hiring A-players to build world-class teams

Why most marketing hires fail, and how to find the operators who don't.

Read →
Growth

The fundamentals most founders skip

Before channels, before spend, before hires. The groundwork that decides whether any of it works.

Read →